How to Get More Google Reviews for Your Small Business
When someone needs a plumber, a dentist, or a place to eat tonight, they do the same thing. They open Google, glance at the star ratings, and pick from the top two or three. Your reviews put you on that shortlist or they leave you off it, usually before you ever hear from the customer. […]
Matchstick Social Wins Best of South Carolina Regional for Digital Marketing (2026)
“Best” might be the most overused word in marketing. Every agency claims it, slaps it on a homepage, and hopes nobody asks for proof. So yes, we feel a little self-aware writing a headline with an award in it. But here’s the difference: this one isn’t our claim. It came from somewhere else. Matchstick Social […]
Matchstick Social’s Gwyn Navey Named a 2026 SC Women in Business Honoree
Matchstick Social’s HR and Client Success Manager, Gwyneth Navey, has been named a 2026 SC Women in Business honoree by Charleston Business Magazine. The Women to Watch recognition celebrates women across South Carolina whose careers, influence, and impact are still building momentum. That description fits Gwyn as well as anyone we know. HR doesn’t always […]
What Defines a Marketing Agency Culture and Why It Matters More Than You Think
When we talk about marketing agency culture, we’re talking about the heartbeat of the agency itself. It’s more than perks and personalities, it’s the framework for how we collaborate, problem-solve, strategize, and create work that actually moves the needle. Unlike general company culture or broader organizational culture, marketing agency culture is uniquely shaped by the […]
Best Advertising Agency Charleston: Matchstick Social Named Charleston’s Choice Winner
When you’re looking for the best advertising agency in Charleston, you do not have to take only our word for it. Matchstick Social has been named the winner in the Advertising Agency category of Charleston’s Choice, The Post and Courier’s annual community-driven awards. As a reputable ad agency with more than twelve years of experience, […]
How SaaS Companies Can Use Meta Ads to Shorten the Sales Cycle and Drive Qualified Leads
Scaling a SaaS company demands precision and speed. The SaaS model is a cloud-based software delivery model that allows companies to provide applications over the internet. Software as a service (SaaS) is the broader concept behind SaaS companies, enabling users to access applications via subscription without managing hardware or infrastructure. Long sales cycles, low-quality leads, […]
How ChatGPT Finds and Recommends Businesses: What You Need to Know to Show Up
As AI tools like ChatGPT become a daily go-to for millions of users, they are beginning to shape how people discover and choose businesses. While ChatGPT is not a search engine in the traditional sense, it does influence buying decisions, customer behavior, and brand visibility. If you want your business to show up in a […]
Why Most Social Media Strategies Fail (And How to Fix Yours)
Most social media strategies fail. Not because social media doesn’t work. Not because platforms have stopped delivering value. And not because brands don’t care. They fail because they’re built on assumptions instead of strategy, tactics instead of goals, and content calendars instead of real business objectives. At Matchstick Social, we’ve helped more than a hundred […]
ChatGPT vs. Gemini vs. Perplexity AI: How to Use Each LLM to Strengthen Your SEO Strategy
At Matchstick Social, we do not use AI to take over our jobs. We use it to improve what we already do best: strategic marketing, high-quality content, and SEO that drives real results. As Large Language Models (LLMs) continue to influence how people search and how content gets surfaced online, marketers need to know how […]
Why Brand Strategy Is the New Performance Marketing
Whether they want to admit it or not, most marketing leaders got a little too comfortable during the glory days of performance marketing. When Meta Ads were converting like crazy and every other campaign felt like a guaranteed win, the formula was simple: throw money into ads, watch the ROAS climb, report success. But the […]