Matchstick Social Wins Best Ad Agency in Charleston’s Choice 2026

The Team at Matchstick Social, Charlestons Choice Winners

Matchstick Social has been named Best Ad Agency in The Post and Courier‘s 2026 Charleston’s Choice Awards. That makes three years in a row that Charleston has handed us a Charleston’s Choice award, and two years running in the advertising category. We’re not going to pretend to be cool about it. We are PUMPED! Three […]

Reputation Management for Home Service Businesses

Home Service, Local Businesses

When a homeowner’s AC quits in July or a pipe lets go at midnight, they do not shop around for long. They grab their phone, search for help nearby, and call one of the first highly rated names they see. For home service businesses, your reviews are the storefront. They decide who gets the call […]

How to Remove a Bad Google Review (and What to Do When You Can’t)

Matchstick Social managing bad google reviews on a laptop

A one-star review shows up, it feels unfair, and your first instinct is to make it disappear. Sometimes you can. Often you cannot. The honest answer is that Google removes reviews that break its rules, not reviews that simply sting, and knowing the difference saves you a lot of wasted effort. Here is how to […]

How to Choose a Reputation Management Company

Business owner comparing reputation management companies on a laptop before hiring.

Search “reputation management company” and you get two kinds of results. Software that promises to automate everything and then hands the actual work back to you, and agencies that talk big but quietly outsource your account to whoever is cheapest. Both will take your money. Neither will move your rating. If you are paying someone […]

How to Respond to Negative Reviews (With Examples You Can Use)

Small business owner showing a customer how to leave a Google review on a phone.

A bad review lands and your stomach drops. That reaction is normal, and it is also the wrong audience to write for. The person who left the review has already made up their mind. The people who matter are the dozens, sometimes hundreds, of future customers who will read your reply and decide whether you […]

How to Get More Google Reviews for Your Small Business

Business owner typing a calm, professional response to a negative review on a laptop.

When someone needs a plumber, a dentist, or a place to eat tonight, they do the same thing. They open Google, glance at the star ratings, and pick from the top two or three. Your reviews put you on that shortlist or they leave you off it, usually before you ever hear from the customer. […]

Matchstick Social’s Gwyn Navey Named a 2026 SC Women in Business Honoree

Gwyn Navey of Matchstick Social

Matchstick Social’s HR and Client Success Manager, Gwyneth Navey, has been named a 2026 SC Women in Business honoree by Charleston Business Magazine. The Women to Watch recognition celebrates women across South Carolina whose careers, influence, and impact are still building momentum. That description fits Gwyn as well as anyone we know. HR doesn’t always […]

What Defines a Marketing Agency Culture and Why It Matters More Than You Think

Marketing agency culture, agency culture, agency values

When we talk about marketing agency culture, we’re talking about the heartbeat of the agency itself. It’s more than perks and personalities, it’s the framework for how we collaborate, problem-solve, strategize, and create work that actually moves the needle. Unlike general company culture or broader organizational culture, marketing agency culture is uniquely shaped by the […]

Best Advertising Agency Charleston: Matchstick Social Named Charleston’s Choice Winner

The Post and Courier Charleston's Choice awards

When you’re looking for the best advertising agency in Charleston, you do not have to take only our word for it. Matchstick Social has been named the winner in the Advertising Agency category of Charleston’s Choice, The Post and Courier’s annual community-driven awards. As a reputable ad agency with more than twelve years of experience, […]