Introducing a Branding Workshop Series for Small Business Owners

Your brand should attract your ideal clients. We'll show you how.

The Brand Reset is a four-part, in-person workshop series for Charleston-area entrepreneurs. This small group series will dive into your brand positioning, messaging, and content pillars, as well as your audience, their needs, wants, and decision-making process. It all adds up to a clear brand presence that attracts your ideal customers and boosts revenue.

4 Sessions: 2 Hours Each

In-Person: Matchstick HQ, West Ashley

Small Cohort: Limited to ~10

Pricing: $2,500 or Early Bird $2,250

Who Benefits from The Brand Reset?

If you’re an entrepreneur or solo-preneur who has been growing your business for years but no longer feel your brand represents your business, or have outgrown your current branding (think: new service or product lines, changing value proposition, growing competition), this series is for you.

You'll leave with clarity to:

✓ Explain what you do in one, clear sentence

✓ Fix your messaging to better reflect your services

✓ Create a more cohesive marketing plan

✓ Better represent your brand on social media

✓ Adjust pricing to reflect your market position

Spots are limited.

Join the waitlist for early access & special pricing.

The Four-Week Series

Four in-person sessions to define your differentiators, sharpen your messaging, and build a brand that drives revenue.

Session 01

Brand Foundation & Clarity

Get clear on what you actually do, who you do it for, and what makes you different. We’ll cut the vague language and build a focused offer you can explain in one sentence.

Session 02

Brand Identity & Positioning

Step back and see your brand the way your audience does. We’ll evaluate how your brand looks, sounds, and holds together across every touchpoint.

Session 03

Messaging & Content Direction

Build a plan for what to say and where to say it. You’ll leave with content pillars, talking points, and a realistic posting structure you can actually maintain.

Session 04

Turning Your Brand into Growth

Connect your brand to real business results. We’ll review your website, evaluate your marketing system, and help you prioritize what to fix first.

What You Walk Away With

You'll leave every session with completed ideas, not homework.

Every session is a working session. You’ll complete exercises for your own business in real time and leave with a foundation you can put to work immediately.

A completed brand foundation workbook
Clear messaging you can use across your business
A defined ideal customer and positioning statement
Content pillars and a realistic posting plan
A website and marketing readiness checklist
Confidence in what to focus on next

The Investment

$2,500

Early bird pricing: $2,250 for waitlist signups

Get the clarity most businesses overlook.

This isn’t a rebrand. We’re not designing your logo, picking color palettes or selecting typography. This is the foundational thinking that makes those decisions work together. The guided exercises, workbook sessions, and honest feedback will help you understand your value proposition, your audience, and your message, all before you spend another dollar on marketing.

Most small businesses skip this step entirely, and their ineffective marketing pays the price. This is the work that comes first.

Before you spend another dollar on marketing, you need this workshop.

What's Included

Guided brand foundation workbook

all 4 sessions)

Hands-on exercises completed during each workshop

Peer feedback and small group discussion

A clear brand foundation you can build on

Matchstick notebook and materials

Take-home tools and checklists

The Details

Format In-person, 4 sessions

Schedule Once per week, 2 hours each

Location Matchstick Social
1350 Ashley River Rd, Suite 500
West Ashley, Charleston, SC

Group Size ~10 per cohort

Investment $2,500 ($2,250 early bird)

Dates Coming soon. Join the waitlist.

Built for business owners who are ready to get clear.

The Self-Starter

You built your brand yourself to get started. It worked then, but it’s holding you back now. You’re ready for something more intentional.

The Scattered Expert

You’re great at what you do but terrible at explaining it. Your marketing feels all over the place because you haven’t nailed your message yet.

The Ready Investor

You’re planning to invest in a new website, ads, or professional branding soon. This gives you the clarity to make those investments count.

Why Matchstick Social

We’re a Charleston brand and marketing agency. This is the work we do every day. We just built a workshop around it.

Years helping small businesses grow

0 +

Brands built and supported

0 +

Guided sessions with real exercises

People per cohort. That's it.

~ 0

FAQs

Do I need to prepare anything before the first session?

No. We’ll give you everything you need. If you have existing brand materials (logo, website, business cards), feel free to bring them, but it’s not required.

I just started my business. Is this too advanced for me?

Not at all. This workshop works for brand new businesses and for owners who’ve been operating for years without a clear foundation. The earlier you build clarity, the less you’ll have to fix later.

Is this a lecture or a working session?

It’s a working session. There’s instruction and facilitation, but you’ll spend most of your time applying everything directly to your own business.

Will I actually leave with something I can use?

Yes. You’ll complete workbook sections during each session and leave with a documented brand foundation. That includes messaging, positioning, content direction, and a plan for what to prioritize next.

Will Matchstick try to sell me services during the workshop?

No. This workshop stands on its own. If you want to work with us afterward, that’s a separate conversation. There’s no pitch.

What if I can't make one of the four sessions?

Each session builds on the last, so attendance at all four is recommended. If something comes up, you’ll have the workbook materials to catch up. Reach out and we’ll help you stay on track.

Join the Waitlist

Be the first to know when registration opens. Waitlist signups get early bird pricing at $2,250.

Limited to ~10 spots per cohort. We’ll reach out with dates and details.