My Favorite Logos I Designed in 2025 (and the Strategy Behind Each One)
In the world of branding design, a logo is never just a logo. It’s a story and a strategy – like a visual handshake between a brand and its audience. In 2025 I designed some of my favorite brands, so I’m taking you behind the scenes of this curated selection from my graphic design portfolio. […]
Rebranding Case Study: Why This Logistics Company Needed a Rebrand and How We Did It
When two logistics companies merge, opportunity expands—but so does brand confusion. That’s where Harbor Logistics found itself. The company’s history, shaped by the legacy and past branding efforts of both merging entities, played a crucial role in influencing the direction and goals of the rebranding process. Rather than layering one identity on top of another, […]
Your logo isn’t enough. Here’s why.
Ok, hear me out. As Matchstick’s lead designer, I’ll be the first to tell you that a well-defined brand strategy is essential to the successful marketing of your business. That being said, a trendy logo and ChatGPT generated name does not a brand make. True, effective branding is about strategy – it’s about understanding your […]