Maddie Thompson
If you’ve ever agonized over whether your call-to-action (CTA) button should be red, green, or that perfect shade of brand blue, you’re not alone. Color is one of the fastest cognitive signals our brains process,
Rachel Davis
As AI tools like ChatGPT become a daily go-to for millions of users, they are beginning to shape how people discover and choose businesses. While ChatGPT is not a search engine in the traditional sense,
Rachel Davis
Most social media strategies fail. Not because social media doesn’t work. Not because platforms have stopped delivering value. And not because brands don’t care. They fail because they’re built on assumptions instead of strategy, tactics
Rachel Davis
At Matchstick Social, we do not use AI to take over our jobs. We use it to improve what we already do best: strategic marketing, high-quality content, and SEO that drives real results. As Large
Rachel Davis
As an award-winning digital marketing agency, Matchstick Social has had a front-row seat to the evolution of search. We’ve seen it shift from the early days of keyword stuffing and backlinks, to entity-based optimization, the
Matchstick Social
In the competitive roofing industry, a website isn’t just a digital brochure—it’s your best salesperson, working 24/7 to attract, engage, and convert potential customers. For roofing companies, a high-converting website can be the difference between
