The Matchstick Social Blog

Matchstick Social team at SC Biz awards

Matchstick Social’s Rachel Davis Named to Charleston’s 2025 Forty Under 40

We’ve got big news. Matchstick Social’s partner, Rachel Davis, has been selected to the Charleston Regional Business Journal’s 2025 Forty Under 40 list. The annual program recognizes rising leaders who pair serious business results with

Rebranding case study, repositioning a brand, rebrand examples, successful rebranding examples

Rebranding Case Study: Why This Logistics Company Needed a Rebrand and How We Did It

When two logistics companies merge, opportunity expands—but so does brand confusion. That’s where Harbor Logistics found itself. The company’s history, shaped by the legacy and past branding efforts of both merging entities, played a crucial

Mobile interface

Best Colors for Email Marketing: What the Research Really Says About the Psychology of Color

If you’ve ever agonized over whether your call-to-action (CTA) button should be red, green, or that perfect shade of brand blue, you’re not alone. Color is one of the fastest cognitive signals our brains process,

Charleston Tea Garden social media

How to Choose Music on Instagram that Matches Your Client’s Brand Energy

When it comes to Instagram, visuals grab attention, but music can seal the deal. The right audio can amplify your message, shape perception, and even boost engagement. But not all trending sounds will align with

The Post and Courier Charleston's Choice awards

Best Advertising Agency Charleston: Matchstick Social Named Charleston’s Choice Winner

When you’re looking for the best advertising agency in Charleston, you do not have to take only our word for it. Matchstick Social has been named the winner in the Advertising Agency category of Charleston’s

The Matchstick Social team engaged in a meeting in the conference room

How SaaS Companies Can Use Meta Ads to Shorten the Sales Cycle and Drive Qualified Leads

Scaling a SaaS company demands precision and speed. The SaaS model is a cloud-based software delivery model that allows companies to provide applications over the internet. Software as a service (SaaS) is the broader concept

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