Rachel Davis
As AI tools like ChatGPT become a daily go-to for millions of users, they are beginning to shape how people discover and choose businesses. While ChatGPT is not a search engine in the traditional sense,
Rachel Davis
Most social media strategies fail. Not because social media doesn’t work. Not because platforms have stopped delivering value. And not because brands don’t care. They fail because they’re built on assumptions instead of strategy, tactics
Rachel Davis
At Matchstick Social, we do not use AI to take over our jobs. We use it to improve what we already do best: strategic marketing, high-quality content, and SEO that drives real results. As Large
Rachel Davis
Whether they want to admit it or not, most marketing leaders got a little too comfortable during the glory days of performance marketing. When Meta Ads were converting like crazy and every other campaign felt
Rachel Davis
As an award-winning digital marketing agency, Matchstick Social has had a front-row seat to the evolution of search. We’ve seen it shift from the early days of keyword stuffing and backlinks, to entity-based optimization, the
Rachel Davis
When Matchstick Social opened its doors in 2013, we were one of Charleston’s first agencies built entirely around social media marketing. Twelve years later, we’ve grown into a full-service digital marketing team helping businesses scale
