The Matchstick Social Blog

Visitors boarding a trolley at Charleston Tea Garden, captured as b-roll video used to create short videos that showcase the experience of visiting the tea fields.

Why Every Brand Photoshoot Should Include B-Roll (and How to Use It Strategically)

When brands plan a photoshoot, the focus is often on capturing the hero images. The polished product shots, the website banners, the visuals that check the immediate boxes. Planning a shot list for a brand

Brand Storytelling Video: Humanizing Your Brand Through Storytelling

Brand Storytelling Video: Humanizing Your Brand Through Storytelling

In a world overflowing with content, brands face the critical challenge of standing out amid the noise. The secret to breaking through? Authenticity. Today’s viewers crave real people, real stories, and genuine moments that resonate

A collage of branded social media posts for The Archive featuring books, drinks, event promotions, and community prompts, illustrating digital story and storytelling examples used in business storytelling to turn audiences into loyal customers.

Storytelling in the Digital Age: Turning Audiences Into Loyal Customers

As the Content Supervisor at Matchtsick Social, I’ve worked with a lot of brands. Each personal experience and positive outcome has taught me something different about myself, the industry, and the world around us. When

Paid media strategy visuals showing how digital advertising works together across a holistic funnel to drive conversions.

Why Paid Media Isn’t Just About Ads: Building a Holistic Funnel That Converts

Need help building a paid media strategy that actually drives revenue? Work with us Here’s a question I get from clients all the time: “John, we’re spending $10K a month on Google Ads but only

Brand photography for an elevated hair salon

The Role of Moodboards in a Brand Design Agency

The creative process behind brand design starts with an idea—an initial spark of inspiration or concept that guides the direction of the project. Graphic designers are talented, but they still aren’t mind readers. So how

Marketing agency culture, agency culture, agency values

What Defines a Marketing Agency Culture and Why It Matters More Than You Think

When we talk about marketing agency culture, we’re talking about the heartbeat of the agency itself. It’s more than perks and personalities, it’s the framework for how we collaborate, problem-solve, strategize, and create work that

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