Gwyn Navey
We went. We celebrated. We brought home some hardware. Matchstick Social joined Charleston’s creative community at the Harbor Entrepreneur Center in Mount Pleasant, SC for the inaugural Spark + American Advertising Awards gala, the first-ever
Hayley Larsen
When brands talk about social media strategy, the conversation often turns into paid vs organic social media. Some companies prioritize advertising to generate fast results, while others focus entirely on building an organic presence. The
Olivia Rice
For many companies, social media still lives on the edge of the marketing strategy. It’s something that gets attention after campaigns are planned, budgets are allocated, and revenue channels are defined. A few posts go
Nicole Geer
In the world of design, there is a fine line between “timeless” and “tired.” Much like your business, your brand must constantly adapt to survive, but not every evolution requires a ground-up revolution. Sometimes the
Rosie Werden
Why Digital Marketing Metrics Matter Digital marketing is full of data, but not every metric tells the same story. While impressions and follower counts might look impressive on a report, the real value lies in
John Mullinix
Every year, someone writes the ‘paid social is dead’ article. And every year, the platforms keep cashing the checks. So let’s skip the drama and get to the real question: are you actually getting a
