The Matchstick Social Blog

Collage of 15 real business website design examples across industries

Business Site Example: 15 Real-World Layouts and What Makes Them Work

A well-designed website creates a positive first impression, and for most companies, that first impression happens long before a handshake or a phone call. Whether you run a logistics operation, a beverage brand, or a

Business owner participating in a professional brand photography photoshoot

How Often Should You Update Your Branding Photography?

Your brand photography is one of the first things potential customers see when they interact with your business. From your website and social media to email marketing and digital advertising, high-quality photography helps communicate: So

Marketing intern collaborating with team members at Matchstick Social's Charleston office

Marketing Internships and Why They Matter: Advice From a Former Matchstick Social Intern

For years, Marketing internships have given college students experience that connects classroom learning to real work, helping them build practical skills, professional relationships, and confidence before entering the workforce. In a competitive job market, though,

Home Service, Local Businesses

Reputation Management for Home Service Businesses

When a homeowner’s AC quits in July or a pipe lets go at midnight, they do not shop around for long. They grab their phone, search for help nearby, and call one of the first

Educational content strategy for building brand authority and customer trust

Why Educational Content Is the Key to Building Brand Authority

When people are ready to make a purchase or invest in a service, they don’t just choose the company with the flashiest ads—they choose the brand they trust. Brand authority refers to the trust and

Matchstick Social managing bad google reviews on a laptop

How to Remove a Bad Google Review (and What to Do When You Can’t)

A one-star review shows up, it feels unfair, and your first instinct is to make it disappear. Sometimes you can. Often you cannot. The honest answer is that Google removes reviews that break its rules,

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